beagle Street

Art Direction | UI Design

Overview

Life insurance company Beagle Street relaunched their brand and website in Autumn 2014. For the new site, I designed two icon sets and managing a team of four illustrators to produce the full set.

Brand Icons

This icon set was designed to represent the brand’s straight-talking and informative tone of voice.

Personable Icons

This icon set was created to support the illustrated characters, being more engaging and personable.