Overview

In Summer 2014 Oasis launched Mighty Drops, a concentrated juice aimed at a target market of active 13-16 year old males. The launch campaign included standard animated digital banners, and one rich media expandable banner. For this I concepted, designed and developed an HTML5 game, where players competed against time to squeeze Mighty Drops into as many cups of water as possible before they overflowed. This game recieved the highest level of engagement and click-throughs from the whole digital campaign.