3M

Art Direction

Overview

In response to 3M’s brief to promoted their e-commerce site and increased sales of their sub brands over Christmas, the creative team at The Corner created a campaign which encouraged people to re-wrap and donate their unwanted presents.

I led a small team, overseeing the design and front-end development of a one page site, that explained the idea and introduced the charities, in a fun and engaging way.

DESIGNED TO INTEGRATE

As the clients site was not yet built for the modern web, I worked closely with the Front-end Developer making sure that the design translated well and took full advantage of modern front-end techniques and technology.

Final Design

The end result was a delightful, informative and festive page with parallax-effect snow flakes and scroll-activated animations.

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